How it works — Editorial Stories

The problem is not
your work.
It's how it's perceived.

You know your work has value. But when people see it, they don't always get it.

Not because it's not strong. Because it's not being communicated at its full depth.

You've built something meaningful. But when you show it online, it feels… incomplete.

Your images show the result — but not the thinking behind it.

Your work appears fragmented. Your vision doesn't come through clearly.

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Clarity — Identity — Story — Vision — Editorial — Narrative — Process — Authenticity — Clarity — Identity — Story — Vision — Editorial — Narrative — Process — Authenticity —

01 — What happens as a result

People look at what you do, but they don't fully understand why it matters.

When people don't immediately understand your work, they move on.

Not because it's not valuable — but because it's not clear.

And clarity changes everything: who reaches out, how you are perceived, what opportunities come your way.

Because what you've built deserves more than this.

What you need is a narrative
that speaks for you.

02 — This is your solution

We are Andrea and Paola,
the founders of THIS IS.

For years we have worked with photography and visual storytelling. Over time, we noticed a pattern: many artists like you start from the same place.

They know their work has depth, but they struggle to communicate it clearly.

So that's where THIS IS comes in.

Our goal is simple

Helps artists show the true identity behind their work. Through photography, storytelling and editorial presentation, we create stories that help clients better understand the vision, the process and the personality behind the artist's body of work.

We don't add anything artificial. We reveal what is already there and give it the clarity it deserves.

You don't become someone else.
You finally become understandable.

Andrea & Paola — THIS IS

After working with us, you'll have a story
you can finally share with confidence.

03 — How?

01 — Visual

Your work becomes clear and visually refined.

We create a photo shoot where the first images people see don't just show what you do — they communicate who you are.

02 — Editorial

Your work becomes understandable.

We write an editorial text that explains your roots, your process and your vision — so your work is not just seen, but understood.

03 — Presence

Your work becomes shareable.

Your work becomes a carefully designed editorial page on the THIS IS website — something solid and coherent to show to clients, galleries or collaborators.

Your work deserves to be understood.

Apply for a Private Identity Assessment.

Apply now

04 — And then?

Once you apply,
we personally
review your work.

We review your application

We look at your work and see if it fits the editorial direction of THIS IS. If we feel your story aligns with the project, you will receive your Private Identity Assessment.

Private Identity Assessment

This is a short editorial analysis where we share our first thoughts on how your work is currently perceived. From there we discuss it together and explore how your story could be developed.

The editorial process begins

We study your work more deeply. We plan the visual story. Then we create the images (photoshoot), the text and the editorial presentation.

Your story takes shape

Step by step, your story becomes clear, refined and ready to share with the world.

05 — What you get

Artists who work with THIS IS also receive:

—Images they can immediately use for their website and social media.

—Editorial texts that can be reused for press kits or presentations.

—A dedicated editorial page that presents their work and story in a clear and cohesive way, featured on the THIS IS website and Instagram.

But most importantly: a clearer identity they can finally stand behind.

06 — Limited availability

We only work with a limited
number of artists each season.

10 every 3 months. This allows us to dedicate the time and attention each story requires.

Fill out the assessment to check our availability. If we're not available you'll join our waitlist.

Check availability

We know you're wondering

"Is this the right moment for you?"

If you feel your work is not being understood for what it really is, this is the moment to change that.

"I don't have time right now."

We do the heavy lifting — the research, the writing, the photography direction, the editorial build. What we need from you is focused time at specific moments, not constant availability. And when it's done, you have something that works for you permanently.

"I've already worked with photographers."

THIS IS is not just a photoshoot. It's an editorial process that combines photography, writing and storytelling into one coherent identity.

"What if it's not the right fit?"

That's why everything starts with the Private Identity Assessment. We carefully select every collaboration — so both sides know it makes sense before moving forward.

"It's too expensive."

This is not about spending money. It's about investing in how your work is perceived. Because the way your work is seen directly affects the clients you attract and the opportunities you receive. When that changes, everything else follows.

Many artists start
from the same place.

Don't worry — many artists start from the same place.

They know their work has depth, but they struggle to communicate it clearly.

After the process, they don't just have new images.

They have a clearer identity and a story they can finally share with confidence.

Let's look at your
work together.

Apply for your Private Identity Assessment.

Apply now

Selected projects start from €4.000

The problem is notyour work.It's how it's perceived.